Web banner ad for Byredo’s new fragrance ‘Mixed Emotions’

Drawing on Byredo’s philosophy of translating fragmented memories and abstract ideas into scents, Mixed Emotions represents an olfactory sketch of our current, collective state of mind.

The destroyed bottles of perfume are contrasted against the minimalist and crisp graphic elements to ultimately reflect the juxtaposition between the familiar and the unfamiliar—the calm sense of turbulence that the fragrance ultimately represents.